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There are plenty of variables that identify if your organization will likely be shown higher than your competitors in local search results. One very important metric are your enterprise citations. Citations are classified as the Identify, Deal with and Contact number (NAP) of your company. Obtaining appropriate and up-to-date NAP info is critical to making sure that Google authenticates your enterprise as a true, verifiable Enterprise. When your NAP data isn't 100% consistent everywhere, it can affect how Google ranks you locally and could lead to a penalty.
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